What Happens When You Text The Number From The Super Mario Bros. Movie Plumbing Commercial?

When you text the phone number shown at the end of the commercial, you start receiving some texts that don't break character from Super Mario Bros. plumbing. It gives you a link that says you can visit to sign up "to get exclusive updates, service offerings and more." It then takes you to a website asking for basic contact information like your name, phone number, and email address. After that, you get another text saying they will keep in touch with you and warns you about message and data rates, and then it creates a contact for Super Mario Bros. plumbing to add to your phone. If you try to call the number instead of texting, you get a recording of Luigi telling you to text the number or visit the website because this is all much easier to do on the Internet than over the phone.

So ultimately, the entire phone number gag is a do-it-yourself way to spread the word about the movie that almost makes you forget that you're giving your personal information over to a major corporation that's likely to use it to annoy you.