N
Fame Burst

The Da Ali G Show Moment That Had Sacha Baron Cohen Afraid For His Safety

Author

Mason Cooper

Updated on March 08, 2026

While eating what looks to be some painfully hot wings, Seth Rogen was asked about his experiences on "Da Ali G Show," working for Sacha Baron Cohen, and why Rogen feels like Cohen is one of the few artists willing to risk his life. He recounted a story from the early days of "Ali G" involving drunk fraternity members by saying, "I remember that was one where, like, he was almost getting killed. And he ran away, but he was wearing his mic, so you could still hear him. And he stayed in character the whole time! And he was Bruno, and the whole time he's like 'They're gonna kill me, they're gonna kill me!' And he's like hiding in a shop, and he's like 'Sorry!' and you hear him talking to the shop owner, like asking if he can hide, and he never broke character the entire time. But he was legitimately running out of fear for his well-being."

As mentioned earlier, Cohen is no stranger to controversy or having to high-tail out of a situation that has become dangerous. His characters, who often appear oblivious or arrogant, have a way of disarming people, which tends to get his interviewees into trouble. He has even managed to earn the ire of a potential United States Congressional candidate, who unsuccessfully asked the FCC to clamp down on Cohen's show. Needless to say, Cohen uses his comedy to transmit his beliefs and highlight hypocrisy, even if it continues to imperil the entertainer.