The Cute Gummy Bear Commercial Donald Driver Mentions On Instagram, Explained

These two commercials are part of Haribo's strategy to become even more pronounced leaders in the American candy market. It's no secret that companies leverage the clout of athletes and other famous faces to boost their products. Some of 2024's most popular Super Bowl commercials feature celebrities, often playing fictional versions of themselves. The Donald Driver and Marquez Valdes-Scantling Haribo ad is no different, featuring the two receivers in generic football jerseys unaffiliated with any NFL team.

In a press release promoting the collaboration, Driver gushed about working with Haribo to create a new spin on celebrity-themed advertisements. "It was so much fun to riff on this new commercial with my friend, MVS. Both of us are huge fans of Haribo gummies, so getting to create this content with the brand was a pretty sweet catch for both of us."

Unsurprisingly, fans are loving Driver and Valdes-Scantling's quirky Instagram commercial. "They need to air this on TV! [Best] one hands [down]!!!" wrote Instagram user @coachsapp99 on one of Driver's posts promoting the product. The same sentiment extended on X (formerly, known as Twitter), with user @swieter writing, "Omg that Haribo gummy bear commercial on Instagram with @Donald_Driver80 and @MVS__11 is so [funny]." There's also much to love about the original Haribo commercial, as YouTube user @showard7153 said, "This commercial puts the biggest grin on my face and a few chuckles. So cute and funny."