Serena Williams Cradles Baby Bump in New Lincoln Advert
William Clark
Updated on March 17, 2026
Former Tennis player Serena Williams is bagging more partnership deals, with the most recent announced via a new Lincoln advert. Taking to social media, the 23-time Grand Slam champion informed her numerous followers about her partnership deal with Lincoln Motor Company — the luxury vehicle division of automobile manufacturer Ford. While advertising the beautiful automobile, Serena Williams’ baby bump was on display. As expected, fans couldn’t get over how stunning she looked, showering the star with love in the comments section.
Serena Williams Features in New Lincoln Advert
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Williams is known for pushing boundaries both on and off the court. Recently, the mother of two entered a partnership with Lincoln Motor Company and featured in a new Lincoln advert. According to Williams, the advert shared on her Instagram page told the story of trust and letting go. The clip opened with a man teaching a little girl how to swim at the beach. She laid on her back, suspended above the ocean, with her teacher’s hand providing support underneath. Next, the man could be heard counting down, “3,2,1,” after which the scene switched to Williams driving one of the brand’s SUVs. Seconds later, the clip went back to the beach scene, where the man finally let go of the little girl after counting down to zero.
Still emphasizing the theme of trust and letting go, the video then changed to Williams letting go of the SUV’s steering. However, the automobile continued moving without any issues, showcasing its comfort and safety. The new Lincoln ad ended with Serena Williams cradling her baby bump. The icon captioned the video:
“Proud to share an exclusive look at my newest project with @lincoln. It’s a story about trust and letting go. #LincolnPartner.”
The new Lincoln advert has since received a tremendous response from fans. They expressed delight about the partnership deal and seeing Williams looking radiant and happy.
Serena Williams Welcomes Baby Number Two
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The new Lincoln ad was shared a few hours after Williams announced the arrival of her second baby. Taking to Instagram, the 41-year-old posted a sweet clip of herself, her husband, and her daughter, Olympia, with the newborn baby. Williams wore a pink dress in honor of her beautiful bundle of joy. She captioned the post, “Adira River Ohanian 😍❤.” Shortly after sharing the good news, fans, friends, and celebrity pals took to the comments section to post congratulatory messages. Allesandra Ambrosio wrote, “Congratulations beautiful mama and family!!! Welcome to the world Princess Adira.” Naomi Campbell, Nene Leakes, and Ciara also shared their heartfelt thoughts. Other followers wished Williams well, praying for her to be the best mom to her daughter.
